Taking Control: Proactive Strategies for Effective Ad Campaigns

Taking Charge with Ad Protect

Ad Protect puts you back in control of your business’ marketing campaigns, allowing you to be proactive, rather than reactive. With Ad Protect, you can:

• Make data-driven decisions based on reliable insights.
• Manage budgets more effectively and optimize spending.
• Focus on real customer engagement and maximize ROI.

Results from Threat Research: Data Exposes Click Fraud Threat

Clean data is integral for making marketing decisions based on your campaign performances—but the dirty data can help you understand click fraud’s impact on your business.

New research conducted by DataDome’s threat research team reveals a significant percentage of Ad Protect’s current customers were experiencing click fraud within their Google Ads campaigns. On average, Ad Protect identifies around 30% of clicks (per Ad Protect user) are fake—meaning plenty of customers are unknowingly losing budget to click fraud.

Consider your own marketing campaigns—how much money is your business wasting on fake clicks? Undetected click fraud is everywhere, but Ad Protect can help identify and eliminate this hidden threat.

Block Click Fraud Directly from the Dashboard

We’re thrilled to announce the release of a powerful new feature within Ad Protect: blocking. Customers can now block click fraud in their Google Ads campaigns directly from the DataDome dashboard. This innovative functionality empowers marketers to take an even more proactive approach to campaign security.

Ad Protect uses DataDome’s industry-leading multi-layered machine learning models to identify and block click fraud in Google Ads campaigns. Our advanced algorithms can identify and block sophisticated click fraud attempts that might bypass Google’s initial filters, all directly from the Ad Protect dashboard.

IP addresses blocked using Ad Protect will show up in your Google Ads UI.

Conclusion

Ad fraud is a growing problem as online advertising grows. Ad fraud and click fraud have significant negative impacts such as wasted ad spend, skewed campaign data, and inaccurate ROI calculations. Bad data leads to bad business decisions, while clean data enables you to make informed decisions to drive your business’ success. Ad Protect helps businesses identify ad fraud and stay ahead of evolving threats—all to make better marketing decisions with campaigns.

Take control of your campaigns today. Learn how Ad Protect can protect your business from ad fraud, securing your future marketing efforts.